February 13, 2025 - 09:13
In a significant development for football fans in the United States, UEFA is in discussions with Relevent Sports, an American sports media company, regarding a potential partnership that could bring more European football to American audiences. This collaboration aims to enhance the visibility of European leagues and tournaments in the U.S., where interest in soccer has been steadily growing.
The negotiations focus on the logistics of hosting matches and events in various American cities, which could potentially include high-stakes fixtures from prestigious tournaments like the UEFA Champions League. If successful, this partnership could significantly boost the financial landscape for both UEFA and Relevent Sports, with estimates suggesting that the deal could be worth hundreds of millions of dollars.
Relevent Sports has a strong track record in promoting soccer in the U.S., having previously organized high-profile matches featuring top European clubs. Their expertise in navigating the American sports market makes them a strategic partner for UEFA as they seek to expand their reach and engage a wider audience. This partnership could mark a new era for European football in the U.S., bringing thrilling matches and fostering a deeper connection between American fans and the sport.
